How to Take On Zoominfo

If you compete with Zoominfo, you have to understand Zoominfo…so you can exploit its weaknesses.

Highlights from the Zoominfo podcast

I could have listened to a long podcast with CEO Henry Schuck to understand the company’s weaknesses, but I didn’t have to because Matthew Robinson provided a time-stamped list of highlights. Or maybe Robinson didn’t do it himself, because Robinson is no longer necessary.

This first one caught my attention as the biometric product marketing expert, for obvious reasons.

(13:34) How they automated product marketing: From 26 people translating product info into content, down to 2 people managing AI agents.

Basically, mining data and auto-creating content.

And this second one just plain caught my attention.

(27:32) When you know the AI pressure is working: His CMO literally dreamed she disappointed him because her kids weren’t AI algorithms yet.

It’s good to know that Zoominfo has a distracted CMO. And that the CEO thinks it’s funny.

When Zoominfo’s headcount hits zero

And it’s awfully amusing that 24 product marketers lost their jobs. Remember the claims that AI wouldn’t replace you, but would let you do your job better? Lies.

Zoominfo’s business, by the way, is providing information on companies and the people who work for them. And as companies like Zoominfo right size, there is less demand for their services.

And that’s when Zoominfo will eliminate the position of the CMO and automate it.

Followed by the position of the CEO.

Outsmarting the Zoominfo bots

So how do you take on the bot-controlled companies like Zoominfo?

By borrowing a tactic from the Cyber Security Hub.

After all, if autonomous SOC truly has these drawbacks…

• AI tools hallucinate and miss context
• Custom attacks slip by without human insight
• Escalations stall when no one’s validating alerts…

…then autonomous PMM potentially has these same drawbacks.

Let’s talk person-to-person about your product marketing content, proposal, and analysis needs.

In a way that two bots never could.

And let’s outsmart your competitors…together.

Book a human-to-human meeting (OK, maybe a wildebeest will be listening in) with Bredemarket at https://bredemarket.com/mark/.

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