When a company such as Bredemarket promotes itself, often we don’t know who is receiving the marketing messages. Therefore, we have to BROADCAST.
When we do know who is receiving our messaging, we can NARROWCAST.
Hmmm…how could we know this?
“Businesses are rapidly adopting biometric authentication marketing as it serves a dual purpose: enhancing security and providing a customized marketing experience.”
But does it pay? Yes.
“By integrating fingerprint recognition technology, a retail company optimized its app experience, leading to a 20% increase in online sales. In another case, a banking institution used facial recognition for secure and quick authentication, resulting in a customer service rating boost of 25%.”
There are ways other than biometrics to know who your prospects are, but knowledge based authentication (KBA) such as passwords has its weaknesses. With KBA you may not be interacting with your prospects, but with your prospect’s spouse or child.
JOE’S ALCOHOL EMPORIUM: Evelyn, what types of alcohol do you prefer?
EVELYN’S TEENAGE SON WHO KNOWS HER PASSWORD IS HIS BIRTHDATE: 200 proof, man! Let’s get wasted!
Bredemarket has created targeted, segmented content, including individualized content. Let me help you communicate with your individual prospects. Talk to me.
Bredemarket 