You can bet that I paid attention to AKings’ latest post after I saw how it began:
“Indiana. The Crossroads of America. A place where colossal semi-trucks roar in from the north, south, east, west, and every conceivable direction in between, like a great migration of diesel-belching wildebeests on their way to deliver vital supplies.”
Bredemarket’s self-promotional content is replete with wildebeests, iguanas, and wombats. Much of this was from an urge to differentiate from those who eat their own dog food. So Bredemarket ate its own iguana food, then its own wildebeest food.
But “wildebeest trucker” is a new one on me.
How do you differentiate your marketing content from that of your competitors?
Or do you eat their dog food?
But goin’ back to Indiana, AKings’ post is a literal tour of the state over a year, including an encounter with angry union members in Kokomo (not that Kokomo). Recommended reading.
(Wildebeest truck driver Imagen 3)
Bredemarket 