(Imagen 3)
I have worked with several companies’ content calendars over the years.
- Two of Bredemarket’s clients are using Jira to manage their content calendars.
- Another of Bredemarket’s clients doesn’t (as far as I know) have an official content calendar, but is tracking some content in a go-to-market Excel workbook.
- If I remember correctly, MorphoTrak also used Excel for content management. MorphoTrak’s parent Morpho used a social media management platform, but I can’t remember which one.
- At the time I was at Incode, the company used Asana to host its content calendar. (I have no idea how Incode has managed its content since May 2023.)
Bredemarket creates its own content (this is an example), and I also use Asana as my official content management platform.
Sharp-eyed people spotted how I worded that last sentence.
What did I just say?
If you read it again, you’ll see that I only discussed my OFFICIAL content management platform.
Some content, including this blog post/LinkedIn post/wherever else the text ends up, never gets logged in Asana. I just started writing it in iOS Notes and I will add various checkboxes up top as I share it on the blog and social channels.
Some other content, also not logged in Bredemarket’s Asana, is repeatable content that I store in Notes and repost periodically.
And sometimes—a lot of the time, actually—I just go to a platform and WRITE stuff.
As a sole proprietor, I enjoy absolute control over Bredemarket’s messaging, and therefore the blog and social media approval process is very…streamlined. That isn’t the case elsewhere, where even a simple tweet requires approval. This makes it hard to live-tweet an event when the approver is unavailable…but there are workarounds. Perhaps I will reveal them one day.
What about process?
But if your corporate environment requires you to impose a strict content management structure, where all content is logged in the content calendar and all content requires approval, make sure that your content logging and approval process protects your company but DOESN’T silence it.
Because if your content approvals are too onerous, you will end up with no content at all.
Or you will end up with…perhaps I will reveal that one day.
Bredemarket 