Identity/biometric CMOs, Are You Content With Silence?

(Part of the biometric product marketing expert series)

(Silence image Google Gemini)

If you’re a Chief Marketing Officer at an identity/biometric company, you are well aware that a challenging 2025 is just around the corner. How do you claim awareness for your products and services when your competitors are posting content?

I know how many firms approach this: silence, or saying nothing. It sounds like the wrong thing to do…and it is!

Bredemarket helps its clients say something, if they choose to speak. Some of Bredemarket’s prospects have opted to wait months before letting Bredemarket create content for them—blog posts, articles, case studies, white papers, proposals, analyses.

Some prospects never become clients, so I never create content for them. A few are no longer in business today. Correlation doesn’t equal causation, but maybe Bredemarket could have helped keep the doors open.

For these reasons, I think that saying something is better than silence.

But not just anything. Before Bredemarket writes a single word for its clients, I obtain the answers to seven questions about your content:

• Why?
• How?
• What?
• Goal?
• Benefits?
• Hungry People (Target Audience)?
• Emotions?

Then I work with you in an iterative fashion to create the content you need.

So don’t maintain silence. Schedule a free meeting with me to move forward now.