Most product marketing references to artificial intelligence are meaningless. Some companies think that they can simply promote their product by saying “We use AI,” as if this is a sufficient reason for prospects to buy.
I’ve previously observed that saying “we use AI” is the 2020s equivalent to saying “we use Pentium.”
It’s a feature without a benefit.
It’s gotten to the point where meaningless references to AI have jumped the shark.
“(Several organizations) received a three-year, $1.3 million National Science Foundation grant to teach Florida middle school teachers and students how to use artificial intelligence (AI) to identify fossil shark teeth….Florida teachers learn to use a branch of AI called “machine learning,” to teach computers how to use shape, color, and texture to identify the teeth of the extinct giant shark megalodon.”
(From https://www.floridamuseum.ufl.edu/earth-systems/shark-ai/)
Now I come from the identity/biometrics industry, which uses machine learning extensively. But customers in this industry don’t really care about the “how,” (machine learning). They care about the “why” (identify individuals). For all the customers care, the vendors could use Pentium for identification. Or blockchain. Or Beatrice. As Loren Feldman says, “It doesn’t matter.”
Remember this the next time you want to identify extinct megalodon shark teeth. Now I admit the exercise serves an educational purpose by exposing teachers to the capabilities of machine learning. But if your sole interest is tooth classification, you can simply purchase the non-expurgated version of Olsen’s Standard Book of Extinct Sharks and get the job done.
Marketing executives, AI is no longer a differentiator. Trust me. If you need assistance with a real differentiator, I can help.
If you want to win business, learn more about Bredemarket’s content – proposal – analysis services here.
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