Blog posts are transitory things, reflecting the views of the author at a particular point in time. Those views can change as the world evolves, or as the author evolves.
Take the author who wrote the following statement in late 2022: “Posts for awareness don’t need CTAs (calls to action).”
The author who wrote that statement was…um, it was me.
Can I get a re-do on that one?
What I said in December 2022
The quoted statement above is from a section in the December 2022 blog post “Does Every Blog Post Need a Call to Action?“
Incidentally, I still believe that you don’t need a call to action in EVERY blog post.
Some will argue, “Well then why did you write it?”
To answer that, here’s some of what I said in that December 2022 blog post.
Take my post from last Saturday, “Candy Street Market is coming.”
This post simply talked about a new candy store in Ontario, California, but never talked about Bredemarket’s content creation or proposal writing services.
So why did I write a post that doesn’t directly lead to business?
For the awareness….
(I) am concentrating more on serving local firms in California’s Inland Empire….But the locals need to know that I’m here.
From https://bredemarket.com/2022/12/04/does-every-blog-post-need-a-call-to-action/
What I’m saying in July 2023
While perhaps it’s valid to say that the Candy Street Market blog post didn’t need a CTA (although some would dispute that), I myself have written other “awareness” blog posts and content that DID need a CTA.
(UPDATE OCTOBER 23, 2023: “SIX QUESTIONS YOUR CONTENT CREATOR SHOULD ASK YOU IS SO 2022. DOWNLOAD THE NEWER “SEVEN QUESTIONS YOUR CONTENT CREATOR SHOULD ASK YOU” HERE.)
For example, take another blog post that I wrote in December 2022, “Six Questions Your Content Creator Should Ask You: the e-book version.” It didn’t end with a request to contact me. It didn’t attempt to move the reader down the funnel from awareness to consideration. The blog post merely said that there are six questions.
But it did have a “download” CTA.
While the CTA didn’t in and of itself move the reader to consideration (and hopefully to conversion), it did make them, um, more aware. For those who followed my CTA and downloaded the e-book, they learned why their content creator should ask “why” and other questions. And by the time they got to page 13 14, they saw this:
For some of you, this e-book has helped you to decide on the questions that you will ask your preferred content creator, or the questions that you will ask yourself before you create your own content.
But for others, you might be asking how Bredemarket can help you create content. As I said earlier, you’re probably not ready to contract with me yet. We have to talk first.
If you’re interested in Bredemarket’s services, contact me via one of the methods listed at the https://bredemarket.com/contact/ URL.
From “Six Questions Your Content Creator Should Ask You.” Go here to download.
So THAT’S where I moved the reader on to the consideration phase—AFTER they had read the blog post AND the e-book.
But while they were still on the blog post, I assumed they were still in the awareness phase.
Summing up
Here’s the TL;DR version:
- The Candy Street blog post was an awareness blog post that didn’t need a Bredemarket-focused CTA, because it only alerted people of Bredemarket’s existence.
- The Six Questions e-book blog post was an awareness blog post that DID need a Bredemarket-focused CTA, because I wanted them to download and read the e-book and THEN move on to consideration.
- I’m going to update the old blog/CTA blog post to refer to THIS one.
- I may change my mind again.
As for the CTA to THIS blog post, there isn’t one—yet. This post was written for a purpose that I will reveal shortly.
Bredemarket 
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