What Technologists Should Do Before Commissioning Thought Leadership Pieces

“Thought leadership” is the rage in all sorts of enterprises, including technology companies.

By CrisNYCa – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=94532194

But should you hop on the bandwagon? And if you do, how should you proceed?

Why technology thought leadership is important

Should you hop on the thought leadership bandwagon? I suggest that you should.

Why? Michael Brenner’s “The Smart CIO’s Guide to Thought Leadership in Tech” explains.

Tech is the fastest-changing industry in the world. New innovations, tools, and capabilities are continuously reshaping the way every company does business….

Companies of all types, then, turn to tech thought leadership to understand emerging trends and potential disruptions.

For CIOs and other tech thought leaders, this presents a huge opportunity. Establishing yourself as a tech thought leader gives you a wide audience and a platform for increasing your brand’s (and your own) visibility.

From https://marketinginsidergroup.com/content-marketing/thought-leadership-in-tech/

Benefits for your business and yourself? Sounds like a win-win to me. Be sure to read Brenner’s article for more of his thoughts.

Who should write the thought leadership piece?

Ready to be a thought leader? You need to get someone to write the thought leadership piece.

  • You could write it yourself.
  • You could have someone write it for you.
  • You could work with a writer and collaboratively create the piece.

How you work is up to you. Perhaps you have communication experience and know how to convey technical thoughts to non-technical audiences. Or perhaps you dread writing and would love to pass that task to someone else.

Now what?

Once you’ve decided who will write your thought leadership piece, you don’t want to just start typing. You need to prepare.

Whether you’re writing the first draft, or someone else is writing the first draft, you need to specify your needs for the piece.

And ask some questions before you start writing.

Click on the image below to find out what questions you need to ask.

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