During my years in competitive analysis (either as a formal role or on an informal basis), I conducted the vast majority of my analysis using publicly available information. This could be obtained from a government agency via a public information request, or from a paid service that shares information to paying subscribers.
And in some cases the information is freely available to anyone who knows how to use it.
However, if you want to continue reading this post, the rest of the post is NOT free. This is the first “Bredemarket Premium” post, which requires a subscription to read. For more information about Bredemarket Premium, see my recent mailing to my mailing list.
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