Case studies, revisited

A little over a month ago, I mentioned that Bredemarket was going to be getting some more case study work. And it has.

(I’m gonna run my “case” study visual joke all the way into the lost baggage room.)

So how is my client USING these case studies that I am helping the client to create?

To win more business from law enforcement customers.

When my client’s law enforcement customers are pleased with the client’s offering, they’re willing to participate in case studies addressed to OTHER law enforcement customers.

Case studies are effective because they speak to the needs of the readers. The reader has a problem, and the case study tells how a similar entity solved that same problem. In this case, a law enforcement agency learns of a solution that has already worked for another law enforcement agency. “If it worked for my friends in the next county, it will work for me also.”

The power of case studies doesn’t just work for law enforcement. It can work in any industry where the customers band together to help each other out. E-commerce developers. Security experts. Mobile car washing services.

If you’re a company that provides identity solutions (or technology solutions, or other solutions), and you have customers who will rave about your product to other customers, then you’re a candidate to create a case study. If you want help, contact me.