(Imagen 4)
Companies ask you to register for webinars with your corporate email address and job title.
But how many companies NEVER confirm your registration?
There are at least three reasons why you may never get that confirmation email:
- It was marked as spam by your email provider, which reflects poorly on the webinar host. Has the host earned a bad reputation?
- The company’s confirmation system is messed up, which reflects poorly on the webinar host. If it takes forever to respond to a simple registration, how long will it take the company to deliver its product or service to paying customers?
And of course there’s a third reason: the company evaluated your registration and determined you’re not a qualified prospect. Maybe you work for a competitor. Maybe you won’t buy and will instead try to sell—which the company will deduce by my job title of “Product Marketing Consultant.”
Disqualification can be legitimate. The purpose of an awareness webinar, like an awareness blog post, is to identify prospects who will become buyers.
But over-disqualification has its price. If my registration for your webinar is never confirmed because of my “Product Marketing Consultant” job title…well, I guess I can’t talk about your webinar, can I?
Mitratech allowed me to attend its TPRM-focused “frame, assess, respond, and monitor” webinar…and I talked about it.
Just a thought.
Bredemarket 