“Your call is important to us.” Oh, really? Will the CEO answer my call in the next ten seconds?
All things are NOT equally important. In fact, there are THREE levels of importance (TLOI):
- IMPORTANT.
- VERY IMPORTANT.
- CRITICALLY IMPORTANT.
Maybe you use different words (perhaps “life-or-death important” or “DEFCON 1”), but the basic point remains. Some things are more important than others.
Make sure that everyone has a common understanding of how important a task is. If you think something is “important” but your partner thinks it is “very important,” your partner may think you are indifferent and have hurt emotions.
Enough theory; let’s apply this. Are you interested in an application of TLOI that answers the following questions?
- How is the Eisenhower Matrix flawed by its use of only a SINGLE level of importance?
- How does the correction of the Eisenhower Matrix with TLOI affect whether or not you will select Bredemarket as your content marketing expert?
The second question may not have ANY importance to you, but it’s critically important to me.
For the answers to these two questions, read “The Eisenhower Matrix is Flawed” at https://bredemarket.com/2023/10/25/the-eisenhower-matrix-is-flawed/.
#contentmarketing #contentmarketingexpert #eisenhowermatrix #importance #important #indifference
Image by Jonathan Mauer – Own work, CC BY-SA 4.0.
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