A Lengthy Musical Digital Asset Taxonomy Discussion

Sometimes I write pieces that cover multiple topics, in this case both a technical analysis of digital asset taxonomies and classifications in a multi-faceted sense, and a musical analysis of the multi-faceted genres present in a single song. Whoops, two songs. (One track.)

And it all started with a single question.

Why does my Google Lyria-generated “biometric product marketing expert” song include a reference to “digital taxonomy”?

Digital Taxonomy Product Marketing Expert? Lyria.

Because the source picture used to generate the song is not exclusively biometric in nature.

Identity and non-identity technologies. Gemini.

If you look in the lower right corner of the picture you can see a reference to digital asset taxonomy, a reference to a Bredemarket client that specializes in Adobe Experience Manager implementations.

Which brings us to Spotify.

Building the perfect Spotify playlists

Every month without fail I build at least one Spotify playlist for my listening pleasure. Normally these are a mixture of different decades and genres, all thrown together.

Saturday (February 21) I thought I’d be more thematic and create multiple playlists sorted by genre. So far I’ve created four:

  • Dance, including the Andrea True Connection and Britney Spears.
  • Electronic, including Kraftwerk and Röyksopp.
  • Folk, including the Brothers Four and R.E.M.
  • Punk, including Public Image Ltd. and Hole.

I tried to stay away from traditional categories such as country and disco, and didn’t try to distinguish between punk and hardcore, or genre and NEO-genre.

And I recognize that artists can span multiple genres. Some Devo songs are in my electronic playlist, others are in my punk playlist, and when I get to “Disco Dancer” it won’t go in either.

Which brings us to Elton John.

Building the imperfect digital asset taxonomy

Elton John’s career has spanned multiple genres. The bespectacled piano player has covered simple love songs, energetic power trios (17-11-70), bombastic orchestral episodes, crocodile rock, an island girl, and everything else. And that’s just in his first decade, before he became Disney soundtrack guy.

However, in most cases Elton, Bernie Taupin, and his other collaborators would stick with a particular genre for an entire song. Because that’s what good product marketers do: stick to a single message. Bad product marketers like me tend toward multiple message overload…I seem to have strayed from my point. *** EDIT THIS LATER

But perhaps you noticed the music I incorporated here.

How do you taxonomize THIS digital asset?

1973 in music

Before I describe the problem, let me set the scene.

  • “Goodbye Yellow Brick Road” was the second of two albums that Elton John released in 1973. It was a sprawling double album.
  • Elton’s predecessor album, “Don’t Shoot Me I’m The Only Piano Player,” was a number one album with a number one single, the aforementioned “Crocodile Rock.” The album also included the popular song “Daniel” and a character piece (in the Randy Newman tradition) “Texan Love Song.” (Lyricist Bernie Taupin often courted controversy.)
  • But much was going on outside the pop star world that Elton John seemingly occupied. Progressive music was reaching its peak. While Elton’s first 1973 album rhapsodized on elderberry wine and backed away from the Paul Buckmaster arrangements, 1973 saw releases from Emerson Lake and Palmer, Genesis, Jethro Tull, King Crimson, and Yes. Oh, and an album by Pink Floyd entitled “Dark Side Of The Moon.” When I asked Google Gemini about 1973 progressive albums, it replied in part, “If you enjoy odd time signatures and 20-minute compositions, 1973 is your playground.”
  • However, music is governed by Newton’s Third Law of Motion, and some definitely anti-progressive works were just starting to appear. The New York Dolls released an album, and underground recordings were circulating of a band called The Modern Lovers.
  • A significant portion of American teenagers didn’t care about any of this. For them, the ONLY album of importance was Led Zeppelin’s “Houses of the Holy.”

Side one of four, track one, songs one and two

Which brings us to “Funeral For A Friend”/“Love Lies Bleeding.” Technically a two-song medley, but distributed (both physically and electronically) as a single asset.

Elton had tons of fans who were all too happy to rush out, slap $9.98 on the counter to buy “Goodbye Yellow Brick Road” upon its release, and plunk side one of the first record on their turntables.

Time to listen

I suspect that the “WTF” acronym was invented in November 1973.

WTF?

Because the listeners weren’t hearing “the only piano player.”

And they weren’t hearing a Paul Buckmaster-conducted orchestra.

They were hearing an ARP 2500 synthesizer programmed and performed by David Hentschel.

You couldn’t hear a recognizable piano until the 1:40 mark of the song. Slowly you hear Dee, Nigel, and Davey, and the song slowly (but not completely) transitions away from the Hall of the Progressive Masterpiece in the Court of the Multi-Coloured Bespectacled Lunatic on the Top of the Charts. (And no, “lunatic” is not too strong here, since this song falls between Elton John’s known suicide attempts in 1968 and 1975.)

Then, after the band (augmented by Hentschel) brings “Funeral for a Friend” to an energetic conclusion, the piano player transitions to the second song at the 5:22 mark. And Elton, who has been silent all this time, finally sings.

And time to reflect

Let’s review, shall we?

  • Although the tone is dark with themes of breakup and demise, portions of this sound like a typical Elton John pop song.
  • But before that it begins with sounds that made American teenagers wondered if they had picked up a Yes album by mistake.
  • And while few portions of the songs are minimal like Mr. Richman, or include towering solos like Mr. Page, parts would have fit well into a New York studio performance three years earlier. And Elton at his best could outdress the Dolls.

That was fun. Now comes the challenge.

How do you classify THIS?

I’ve already implicitly noted that music classification is a tricky affair.

Take “MacArthur Park,” a song recorded by everyone from Richard Harris to Waylon Jennings to Donna Summer. There are over 200 versions of the song spanning multiple genres. And composer Jimmy Webb is challenging to classify.

Now look at Elton’s song and my four playlists.

The track isn’t folk, dance, or punk.

But is it electronic? Portions are decidedly NOT.

Multi-faceted

You could cheat and place it in two (or more) classifications. Heather Hedden addresses faceted classification:

“The idea of faceted classification as a superior alternative to traditional hierarchical classification, whereby an item (such as book or article) can be classified in multiple different ways instead of in just a single classification class/category, is not new. The first such faceted classification was developed and published by mathematician/librarian S.R. Ranganathan in 1933, as an alternative to the Dewey Decimal System for classifying books, called Colon Classification (since the colon punctuation was originally used to separate the multiple facets).”

A taxonomy, however, is different—ideally:

“[F]aceted taxonomies should…ideally be mutually exclusive, in contrast to the principle of faceted classification…”

My solution

Returning to my Spotify playlist problem:

  • I could simply place the song in multiple playlists: for example, an electronic playlist and some type of guitar/rock/whatever playlist.
  • Or I could create a single hyphenated playlist, such as an electronic-guitar playlist. (Many Depeche Mode songs, beginning with “Route 66,” would be ideal here.)

For now I followed neither option, but added “Funeral for a Friend”/“Love Lies Bleeding” into my existing electronic playlist (because it starts electronically) and nowhere else.

Although I could change my mind later.

And there are other songs on the album…

The Return on Investment (ROI) of Digital Asset Management (DAM)

(Imagen 4)

I recently downloaded an ebook from Canto entitled “The ROI of DAM: How to Prove the Business Value of Digital Asset Management.” If you would like to download it also, visit this page.

Why do you need to manage digital assets? Because if your company has thousands or millions of digital assets, individual ones will be so hard to find that you’ll start adding an “N” to the “DAM” acronym.

Canto argues that its digital asset management solution delivers positive ROI by the following:

  1. Saving time and reducing waste
  2. Accelerating speed to market and improving content quality
  3. Reducing asset production costs
  4. Boosting revenue with brand consistency
  5. Minimizing business risk

The ebook quotes some numbers: $20,000 savings here, more savings there.

Of course, Canto isn’t the only DAM in town, as my former coworker Krassimir Boyanov will not hesitate to tell you. Krassimir heads KBWEB Consult, a boutique technology firm that provides consulting services for Adobe Experience Manager users.

A wombat holding a phone displaying a digital identity, surrounded by papers with pictures of cars. Two Dolby speakers are in the back of the room.
(She’s tidied up and) I can’t find anything.

I’ve previously quoted his thoughts on a consistent taxonomy for digital assets, but Boyanov has also addressed ROI issues in KBWEB Consult’s own blog: specifically, looking at Adobe Experience Manager Assets, the DAM component of Adobe Experience Manager. Here’s part of what he said:

In July 2024, IDC examined the business value of Adobe Experience Manager (AEM) Assets. Based on interviews with AEM Assets customers, IDC concluded that the interviewed customers could realize an average annual cost saving of $9.04 million per organization. These cost savings came from multiple sources:

  • Reduced risk of using out-of-date/unapproved assets (52%)
  • Reduced risk of accidental disclosure of assets (27%)
  • Reduced spending of duplicative (62%) or unused (40%) assets
  • Reduced agency spending by completing work in-house (24%)
  • Reduced go-to-market time (55%)
  • Reduced time for content to go from creation to production (47%)
  • Reduced time for content in a new form factor (39%)
  • Reduced time to create a new digital asset (66%)
  • Reduced time to repurpose an existing digital asset (73%)
  • Reduced time to create a rendition of an asset (60%)

Those are some DAM good numbers. And KBWEB Consult (and IDC) didn’t gate them.

Tech marketers, do you have similar return on investment numbers you would like to share with your end customers? Bredemarket can help you share those numbers. Talk to me before your competitors return YOUR investment to THEM.

Tech marketers, are you afraid?