The old advice to rely on owned media rather than loaned media is proven thousands of millions of times over.
Just when I think that Meta is displaying its complete incompetence in serving Bredemarket’s prospects, LinkedIn approaches and says, “Hold my cerveza.”
It recently received a message from a self-described LinkedIn partner with a LinkedIn email address. The email began with the following:
“Noté que Incode Technologies, Inc. no está anunciándose actualmente en LinkedIn. Con más de 1.2 mil millones de profesionales y 71 millones de empresas en la plataforma, incluyendo al 98% de los CEOs de Fortune 500, es muy probable que una parte relevante de su público objetivo ya esté en LinkedIn.
And this was the concluding call to action:
“¿Tendría 30 minutos para conversar y evaluar si una estrategia de LinkedIn Ads podría tener sentido para Incode Technologies, Inc. en este momento?”
Due to my amazing perceptive skills, I immediately noticed two things about this message.
- The message was written in a language not native to me. Even though it took mere seconds to translate the message into something I could read easily, this was an additional step of friction. If I wasn’t curious, I never would have read the message at all.
- The message assumed that I was responsible for Incode Technologies’ ad spend. I haven’t worked for Incode in over three years, and even when I did, I didn’t touch ad spend with a 3 meter pole.
So someone representing LinkedIn, with a LinkedIn email address, just made LinkedIn look amateurish.
Hey, unnamed salesperson, run this tactic past Copilot and see if it’s a winner. As for me, I won’t spend a single peso on LinkedIn advertising if this is how they do it.
But at least I was reminded of the “thousand million” way of stating numeric values. Handy to have in my back pocket.
¿Sí? ¡No!
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