AI development is moving so fast that we may not discover the dangers until too late. But it’s NOT going to stop. And neither is your tech firm’s marketing needs.
Even with major AI leaders suddenly getting worried.
- Anthropic’s Dario Amodei called for a slowdown in development.
- As did Elon Musk and others a few years ago.
That’s cute. But don’t expect a slowdown.
AI development is not nuclear development
Because when you compare the potential AI threat of today with the potential nuclear threat of 50 years ago, there’s a big difference: profits.
- AI has the potential to make developers a whole lot of money—if not in profits, definitely in venture capital investment.
- The U.S. and the USSR didn’t make money off of nuclear: in fact, the arms race may have toppled the USSR.
Let’s say that you somehow succeed in getting all the United States artificial intelligence companies to agree to a slowdown. And that everyone implements means to enforce it.
What about the AI firms in the roughly 200 other countries?
- The European Union? Here’s a list of 10 companies, and there are more.
- China? I’ve already mentioned DeepSeek.
- Russia? I mentioned NTechLab in passing in this post.
- Iran? It has AI companies also.
Even Europe isn’t going to necessarily agree to a slowdown that impacts its companies’ revenue, and the others want to increase AI investment for greater profitability and greater security. If other countries want to hobble themselves, their water plants, and their energy plants, fine with them.
But what happens if the multi-country AI threat meets the “MAD” phase? And old-timers remember what “MAD” means…
You can’t pause AI development…or your product marketing
So while AI development continues regardless, identity, biometric, and technology marketing leaders must continue to market their advanced products. And their safety. And the true threats vs. the exaggerated threats.
If your team is too busy for analysis of your strategic vision, content to communicate that vision, or proposals to sell that vision, Bredemarket can fill those resource gaps as I have for nearly two dozen other companies.
Find out more and schedule a call.
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