Half Truths

Product marketers always have to guard against spouting half truths.

Well, except for those who revel in them.

A classic example is Randy Newman’s statement “In America every man is free.”

This line, and the one that follows, are from Newman’s song “Sail Away,” a lesson in how NOT to market a product. In this case, a free trip from Africa to America.

I may return to this video later.