Have you ever run into an old friend you haven’t seen in years? Both of you say “we should get together.” But you don’t.
Now assume it’s not friendship but a seller/prospect relationship that never moves down the funnel to conversion.
Jan McInnis sells a service, comedy. And how do comedians market their services? By performing. The comedian performs at one venue, and someone from another venue sees them and books them.
McInnis was performing in Michigan when she was spotted by a big-time manager (“one of her clients is currently selling out Madison Square Garden”) who saw Jan’s five-minute set. Afterwards the manager approached Jan and said the magic words:
“You were great.”
Then the manager’s office called and requested a meeting, asking McInnis to bring writing samples. Now a meeting itself is no assurance of getting a job, but it’s a possible step toward getting one. So Jan prepared for that meeting, spending her Thanksgiving polishing up her writing samples.
But…
“The next day, her office called to postpone the meeting.”
Lather, rinse, repeat. The manager’s office would schedule a meeting, then postpone it. In the end, the manager never met with McInnis, who pivoted away from the comedy clubs and focused on corporate speaking engagements as “The Work Lady.”
And who knows? Maybe some huge tech company will ask her to headlines a gigantic corporate event at Madison Square Garden.
But no rush on writing Knicks jokes yet.
Bredemarket 