I’ve written newsletters for years, both as an employee (the third one here) and as a Bredemarket consultant. Some went to fewer than a dozen people, some to hundreds, and some to thousands.
Unlike a blog post, case study, or white paper, a newsletter does not provide a single focus. While the articles may be related, each stands on its own.
Sometimes literally. Individual newsletter articles may be repurposed as stand-alone blog and social media posts, extending their reach beyond the newsletter’s subscribers.
A powerful and flexible communication method.
Bredemarket 