Responsible Retail Artificial Intelligence

I missed this announcement in December, but it carries an important message.

“Gatekeeper Systems, a pioneer in intelligent theft prevention solutions, today announced a significant enhancement to its FaceFirst® platform with the integration of technology from ROC.”

That’s the firm formerly known as Rank One Computing.

The important message is deeper in the press release.

““Facial recognition in retail must be fast, accurate, and accountable,” said Robert Harling, CEO of Gatekeeper Systems. “By embedding ROC’s NIST-verified algorithm directly into FaceFirst, we’re giving retailers a system that performs in real time and stands up to public, operational, and legal scrutiny. It’s AI you can trust—and accuracy you can prove.””

The “accountable” and “prove” part comes from ROC’s demonstrated results in NIST FRTE testing. As well as the fact that people using Gatekeeper Systems now know whose facial recognition algorithm they’re using.

It still shocks me when a company says that they’re using an algorithm, but don’t say whose algorithm they’re using.

If you want to say the right stuff, Bredemarket can write your biometric company’s product marketing content.