I missed this January story. Apparently World installed an iris-reading Orb inside a San Francisco Gap store…for better visibility.
“At Gap, we believe in originality, authenticity — what makes us human,” the plaque reads. “That’s why we’re partnering with World, to bridge the gap between humans and technology.”
However, it seems to be a visibility stunt. Gap doesn’t care whether its clothing is purchased by humans, and it would be delighted to sell individuals multiple pairs of jeans, even if they had previously purchased a pair.
Bredemarket 