Here’s a quote from Runar Bjorhovde, senior analyst for smartphones and connected devices at Omdia.
“I think the biggest step many biometrics players can take to prove their importance is within marketing — in addition to maintaining their current innovation. Actually explaining why these sensors are so important and what they enable can massively help to simplify them to users, consequently making the value easier to understand.”
I heartily agree that the “why” is important.
Bredemarket 