Stories existed long before product marketers started telling them.
Long before.
Bill Moyers asked Joseph Campbell about the “why” of stories.
“Well, the ancient myths were designed to put the mind, the mental system, into accord with this body system, with this inheritance….To harmonize. The mind can ramble off in strange ways and want things that the body does not want. And the myths and rites were a means to put the mind in accord with the body, and the way of life in accord with the way that nature dictates.”
Bredemarket 