Can a change in the emotional content of a written piece offer you great joy?
Let’s talk about National Blonde Brownie Day.
“National Blonde Brownie Day on January 22nd recognizes a treat often referred to as blondies.”
Now if you had asked me on January 21 what a blonde brownie is, I wouldn’t have known. Now I do…and you will also.
“[A] a blonde brownie is similar to a chocolate brownie. In place of cocoa, bakers use brown sugar when making this delicious brownie, giving it a sweet-tooth-satisfying molasses flavor!”
Just one change and you get something that looks and tastes different.
As you know, one of the seven questions I ask before writing client content is about the emotions that the piece should invoke.
Should prospects be angry? Scared? Motivated?
Or, can a change in the emotional content of a written piece evoke great paralyzing fear?
(Maybe those tasty brownies contain deadly bacteria.)
If you change the emotion words in a piece of content, you get something that looks and tastes different.
Eat to the beat. One way or another.
Bredemarket 