I’m old enough to remember when “maps” were large pieces of paper that you had to fold just right to store them. (Unless the maps were in a book.)
But whether your map is physical or electronic, if you don’t have it, and you’re in an area you don’t know, you’re going to get lost.
Which is why when I start a new project with a client, I try to get the answers to seven specific questions.
To learn about my seven questions, watch the video.
Or read the book.
