I know it’s late on a Friday night (or perhaps Saturday morning where you are), but we need to speak about reality.
As you may know, I’ve grown tired of the word “trust” because of its overuse in the identity verification industry. When everyone repeatedly uses “trust” as a supposed differentiator, no one is differentiated.
But what happens if the overused word “trust” escapes the tired vision statements and starts to be taken seriously?
Why should my prospects trust Bredemarket?
Let’s bring this VERY close to home, why should Bredemarket’s prospects and clients trust me?
After all, there are many reasons why they shouldn’t trust me at all.
I claim to have worked for about two dozen clients (give or take) since 2000, but the majority of readers of this post cannot name one single Bredemarket client. A few of you can name one of my clients. (Especially if you’re the client in question.) Maybe someone can name two or three. This is by design, since I usually function as a de facto ghostwriter, where my work-for-hire words literally become the property of the client.
And there’s my whole biometric product marketing expert claim. Assume for the moment that I am NOT lying about my work history, and that I really was writing Latent Station 2000 proposals late at night in the 20th century. Does mere continuous employment make me an expert?
But at least in the 20th century you knew that a person was behind any claims. The person may have been lying through their teeth, but there was a person behind the lies. Today there may be no such person. What if Bredebot is NOT my only synthetic identity creation? What if I do not exist, and have never existed?
Ah…I can see the uncertainty entering your consciousness.
And now you’re thinking…that maybe you can’t trust anything I said over the last five years.
But now…
Why should your prospects trust you?
…think about how outsiders look at YOUR company.
And if outsiders have any reason to…um…trust you.
And what strategies and content you need to regain the trust of these outsiders.
Now I am not asking you to immediately trust my claim that Bredemarket can equip you with the content you need.
But we can take 30 minutes—for free—to talk about it. Schedule a meeting at https://bredemarket.com/mark/
Bredemarket 