You want your prospects to feel distinct emotions when they consider your product—the stronger the better.
- When your prospects consider the, um, prospect of life WITHOUT your product, they should experience fear or anger because your product is not available to them.
- But when your prospects consider the alternative of having your product at their disposal, they should not only feel a quiet satisfaction but should feel power and joy. Your product equips them to perform the tasks that are important to them.
More in my eBook.
And feel free to book a meeting with me if I can help you market your product.
Bredemarket 