Face Product Marketing Expert (27 posts)

To ensure that my social media followers don’t have all the fun with my “biometric product marketing expert” shares, here are links to some Bredemarket blog posts on facial recognition (identification) and facial analysis (classification).

Facial recognition:

• (10/14/2025) Identity and Expression.
• (10/7/2025) Amazon’s Take on “Familiar Faces” is Not Available Everywhere.
• (9/27/2025) Active Liveness Detection.
• (8/29/2025) Forget About Milwaukee’s Facial Recognition DATA: We All Want to See Milwaukee’s Facial Recognition POLICY.
• (5/13/2025) Who Tests Facial Recognition Algorithms?
• (5/9/2025) Revisiting Amazon Rekognition, May 2025.
• (4/25/2025) Is Milwaukee Selling PII for Free Facial Recognition Software Access?
• (4/18/2025) The Facial Recognition Vendor Is Not At Fault If You Don’t Upgrade Your Software.
• (3/14/2025) Know Your…Passenger.
• (2/13/2025) How to Recognize People From Quite a Long Way Away.
• (12/19/2024) Hospital Patient Facial Recognition.
• (5/31/2024) The Why, How, and What on NIST Age Estimation Testing.
• (5/23/2024) Positioning, Messaging, and Your Facial Recognition Product Marketing.
• (1/23/2024) If We Don’t Train Facial Recognition Users, There Will Be No Facial Recognition.
• (9/26/2023) More on NIST’s FRTE-FATE Split.
• (6/5/2023, from jebredcal) The Truth About NIST Facial Recognition Sub-Tests: Which Ones Are Most Important for YOUR Business?
• (2/23/2022) Who is THE #1 NIST facial recognition vendor?
• (8/6/2021) Faulty “journalism” conclusions: the Israeli “master faces” study DIDN’T test ANY commercial biometric algorithms.
• (7/1/2021) Is your home your castle when you use consumer doorbell facial recognition?
• (6/22/2021, from LinkedIn) Don’t ban facial recognition.
• (3/24/2021) When biometric readers are “magic” (it’s a small face after all).
• (10/21/2020, from jebredcal) Who can, and who can’t, use facial recognition in Portland, Oregon.

Facial analysis:

• (6/3/2025) The Monk Skin Tone Scale.
• (3/28/2025) Age Estimation is Challenging.
• (9/22/2023, from LinkedIn) Why NIST Cares About Presentation Attack Detection…and Why You Should Also.
• (7/3/2023) I Changed My Mind on Age Estimation.
• (9/7/2020, from jebredcal) Classification, Individualization, and Albino Wallabies.