In which I rip off something from Gene Volfe and create a Halloween-themed product end of life video. Actually, two of them.
I’m not a huge fan of Halloween except for the nail on the door part (IYKYK), but I know a lot of you are.
If you love the spookiness, or if you love the sexy [INSERT JOB TITLE HERE] outfits, more power to you.
And if you love Halloween AND demand generation, then you should see what Gene Volfe is up to.
I have worked with Gene at Incode and two other companies, where I provided content for his demand generation efforts.
Anyway, Gene is publishing insightful demand generation posts on LinkedIn, each accompanied by a Halloween themed short reel. You can see the latest installment on content syndication here; the others are on his LinkedIn profile.
As I saw his posts, I thought to myself that I could steal his idea.
No, not with a sexy product marketer costume.
I decided to make a short reel about a product’s “end of life.”
End of life is something that vendors love and their customers hate. Go ask a current Windows 10 user about end of life mandates.
I have had a vendor view of end of life as a product manager, when Motorola declared an end of life on Series 2000 in favor of Printrak BIS. Series 2000 depended upon old Digital UNIX computers, even for the workstations, making it difficult to maintain the peripherals when everyone else was using Windows. But our competitors had a field day saying that Motorola was abandoning its customers.
But enough about that. Here is Bredemarket’s Halloween-themed product end of life video. Actually, I created two of them.
Bredemarket 