Amazon’s Take on “Familiar Faces” is Not Available Everywhere

(Part of the biometric product marketing expert series)

Biometric Update reports that Amazon’s Ring products are offering a feature called “Familiar Faces.”

“In September, Amazon revealed a revamped Ring camera lineup featuring two notable AI features, Familiar Faces and Search Party. Familiar Faces uses facial recognition and lets users tag neighbors or friends so future alerts identify them by name rather than generic motion.”

If this sounds, um, familiar, it’s because Google also has a similar feature, called familiar face alerts, in its Nest offerings.

And like Google, Amazon’s Familiar Faces won’t be available to everyone. If you are, um, familiar withg the acronym BIPA, you will know why.

“The feature is slated for December, though it will be disabled in places with stricter biometric laws such as Illinois, Texas, and Portland.”