A quote from YK Hong, from the post at: https://www.instagram.com/p/DPWAy2mEoRF/
“My current recommendation is strongly against uploading your biometrics to OpenAl’s new social feed app, Sora (currently in early release).
“Sora’s Cameo option has the user upload their own biometrics to create voice/video Deepfakes of themselves. The user can also set their preferences to allow others to create Deepfakes of each other, too.
“This is a privacy and security nightmare.”
As I read this, one thing hit me: the intentional use of the word “deepfake,” with its negative connotations.
I had the sneaking suspicion that the descriptions of Cameo didn’t use the word “deepfake” to describe the feature.
And when I read https://help.openai.com/en/articles/12435986-generating-content-with-cameos I discovered I was right. OpenAI calls it a “likeness” or a “character” or…a cameo.
“Cameos are reusable “characters” built from a short video-and-audio capture of you. They let you appear in Sora videos, made by you or by specific people you approve, using a realistic version of your likeness and voice. When you create a cameo, you choose who can use it (e.g., only you, people you approve, or broader access).”
The entire episode shows the power of words. If you substitute a positive word such as “likeness” for a negative word such as “deepfake”—or vice versa—you exercise the power of to color the entire conversation.
Another example from many years ago was an ad from the sugar lobby which intentionally denigrated the “artificial” competitors to all natural sugar. Very effective for the time, in which the old promise of better living through chemicals was regarded as horror.
Remember this in your writing.
Or I can remember it for you if Bredemarket writes for you. Talk to me: https://bredemarket.com/mark/
Bredemarket 