(Imagen 4)
By now all of you are able to see the words that I originally saw several days ago: Bredebot’s writings on a content marketer’s need to practice empathy.
And Bredebot’s closing words: “Keep it human!”
Closing words that were written by a Google algorithm, not a human. And weren’t even envisioned in my original prompt; they just came out in the result.
Unlike the time that I explicitly prompted Bredebot to write about “his” inability to truly think. I knew what I was getting into there.
Because while Bredebot can say things that sound human, it can’t truly experience them.
He can say to the running woman (the one unrealistically running in high heels), “I love you,” but he cannot love.
Or, to return to the Philip K. Dick phrase I referenced in the post title, he cannot dream of sheep, real or electric.
In the past, I’ve touched upon the need for emotion in content marketing. And yes, the emotion can be simulated…as long as it evokes real emotion in the reader.
And this is true whether the content is written by a bot or a human. There are thousands of content marketers who write about cancer treatments…despite the fact that most of them have never experienced the fear and dread of a cancer diagnosis themselves.
But the right words can address a prospect’s needs.
Just remember…keep it human!
Bredemarket 