I hate to use the overused t word (trust), but in this case it’s justified.
“Scammers are aware that people are more likely to open and read a text message rather than an email The open rates for text messages are more than 90% while the open rates for emails is less than 30%. In addition, many email providers have filters that are able to identify and filter out phishing emails while the filtering capabilities on text messages is much less. Additionally, people tend to trust text messages more than emails. Text message also may prompt a quick response before the targeted victim can critically consider the legitimacy of the text message.”
From Scamicide, https://scamicide.com/2025/09/18/scam-of-the-day-september-19-2025-treasury-refund-text-smishing-scam/
What I can’t figure out is WHY text messages have such a high level of t[REDACTED]. Does SMS feel more personal?
Bredemarket 