Continuing going through the points of my September 4 post and its analysis from Google Gemini. Here’s a small portion of it:
Here is a list of psychographic characteristics of your most likely buyer, the marketing leader at an identity, biometrics, or technology firm. These characteristics go beyond simple demographics and aim to uncover their motivations, challenges, and attitudes….
Aspirational: They want to be seen as innovative and forward-thinking within their company and the industry. They are looking for solutions that will help them gain a competitive edge and establish their firm as a leader in its field.
This is critical. Let’s face it, firms end up sounding the same with no differentiation between them. The identity firms all talk about trust, and all the firms talk about AI as if it were a strategy rather than a tool.
If you want to lead the industry, you have to proclaim what sets you apart. To put it bluntly, you have to say WHY (the first of my seven questions) your company is so great, and why every other company sucks.
If you can’t say that, then why should anyone buy your product or service?
If you need help in figuring out what to say, talk to me.
Bredemarket 