(Picture from LinkedIn)
I’ve consistently believed that when a company is in trouble, it pares down to three key elements:
- Engineers to create the product.
- Salespeople to drive the sales of the product.
- Executives, because they’re always critically important and can never be let go, can they?
Actually I’m kidding about the last one. There are plenty of cases where executives, and even company founders, determined that they were no longer affordable and left their own companies.
But many companies realize that engineers and salespeople aren’t enough, and they actually hire product marketers and other marketers.
Take UiPath, which self-identifies as “a global leader in agentic automation, empowering enterprises to harness the full potential of AI agents to autonomously execute and optimize complex business processes.”
It just hired a new Chief Marketing Officer (CMO): Michael Atalla, previously of Microsoft, F5, and other tech firms.
And hopefully he’ll remove “improve outcomes” from future press releases.
Michael, if you need any other tips, or if your existing marketing staff is overworked and needs outside assistance, let me know.
Bredemarket 