I’ve previously noted that the acronym LLM can represent a large multimodal model.
(Not to be confused with large language model. But I digress.)
And I’ve also noted that LMM can mean a large medical model.
But healthcare professionals aren’t the only ones adopting this acronym. Enter the marketers at WPP Media.
Large marketing model
“You might have heard us talking a lot lately about something pretty exciting: Open Intelligence, our new AI-powered data solution. And along with that, we’ve been dropping the term the world’s first Large Marketing Model (LMM)…”
Although marketers could clearly use large multimodal models. Oh well.
So why do we marketers need our own generative AI model?
“In the context of marketing, this can extend to understanding customers, audiences, channels, and creative.”
Which I guess the general-purpose engines are too generic to handle.
Dedicated
But Open Intelligence (the LMM) apparently can.
“[Open Intelligence] has been trained to understand and predict audience behavior and marketing performance based on patterns derived from real-time data about how people engage with content, brands, platforms, and products.”
It has been trained on “trillions of signals across more than 350 partners in over 75 markets.” Trillions of signals sounds like an impressive feature, but what if there are actually quadrillions of signals?
Are there other LMMs?
And are we going to get more of these special purpose models?
- Large meteorological model? (We have those already.)
- Large macroeconomic model? (Those too.)
- Large microbiological model?
- Large metaphysical model? (Don’t ask.)
- Large mythological model? (Really don’t ask.)
Bredemarket 