(Imagen 4)
I was reading something in which a company executive declared, “We have no competition.”
The executive was trying to say that the company’s product was so amazingly brilliant that other companies were left to eat its dust.
But think about what the “we have no competition” statement means.
It means that in any opportunity in which multiple firms are vying for a contract, the company would win all of them.
Every. Single. One.
What’s more, the company would win every sole source opportunity and never lose a prospect.
Um…no.
Because if a product is a monopoly—De Beers diamonds comes to mind—there are always alternatives. Lab-grown diamonds. Cubic zirconia stones.
And even if a product is truly unique with no substitutes, the prospect always has one alternative. Doing nothing.
Which can have an attractive price point.
So don’t claim you have no competition.
And let Bredemarket analyze your competitors and write about your benefits.
Bredemarket 
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