On Tuesday I published a LinkedIn article as part of Bredemarket’s “The Wildebeest Speaks” series. The title: “Does Word-of-Mouth Eliminate the Need for Bredemarket?“
Once I answered that question (I think you can guess my answer), I talked about how you can effectively combine word-of-mouth and corporate efforts via “casetimonials“—either case studies or testimonials that allow the happy customer to have their say, while your company helps to shape the message.
Focusing on case studies, I said the following:
Case studies require more collaboration, as I found out when I wrote a dozen case studies for a firm.
- We had to collaborate between myself, a few people from the firm, and representatives of the firm’s customers who could provide the facts.
- My Bredemarket 400 Short Writing Service (these were short 2-page case studies) includes “access to the end customer for a 30 minute interview,” and I definitely accessed these customers.
- By the way, this is where I learned about using a paid online version of Microsoft Word as an audio transcription tool. I wrote these case studies before generative AI transcribers became popular.
So yes, much has changed over the last few years, but the need for you to communicate with your prospects remains.
Which is why you should solicit Bredemarket’s assistance. I can help create content for tech marketers. Contact me.
Bredemarket 
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