(Imagen 4)
This week I’ve been expanding an internal document for a Bredemarket client.
I guess I could call it a Frequently Asked Questions (FAQ) document for salespeople, although it contains more than just the FAQs.
Why expand it? Because we added new FAQ categories.
- Easy enough to expand if your document is designed for expansion from the start.
- And if you include a regular checkpoint (say, quarterly or monthly) to revisit your internal and external content.
- It’s a lot of maintenance, but it’s worth it in the long run. Do you really want to head into 2026 with Windows 10 installation instructions?
(Right now a lot of you are making notes to scrub Windows 10 from your marketing collateral. Good for you.)
Of course, FAQs aren’t the only content that product marketers create. There are others.
If you need help creating or maintaining your content, Bredemarket can help.
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