LinkedIn is not Facebook. Too bad.

(Imagen 4)

Last Friday I shared my beef with the so-called LinkedIn “experts” and their championing of generic pablum.

“The ideal personal communication is this: ‘I am thrilled and excited to announce my CJIS certification!’”

This drivel is rooted in the idea that LinkedIn is a business network…and anything else is just “Facebook.”

Oddly enough, my Bredemarket consulting blog gets much more traffic from Facebook than it does from LinkedIn.

• Despite me emphasizing LinkedIn more than Facebook for Bredemarket social media. 
• And despite the fact that Bredemarket’s LinkedIn pages have many more followers than Bredemarket’s Facebook page and groups.

It appears that Facebook users are more willing to click on links (and leave the walled garden).

Perhaps that’s not “businesslike” on LinkedIn.

Therefore, despite my issues with the Metabot at times, I’m paying more attention to Facebook these days.

And if Facebook users pay more attention to Bredemarket than LinkedIn users…well, I won’t impede on the LinkedIn users as they perform thrilling and exciting things.

By the way, I probably won’t post an anti-LinkedIn “experts” diatribe on the Bredemarket blog next Friday…