Don’t worry about unintended consequences of Rite Aid’s troubles.
The bankruptcy court will sell, and someone will buy, the Thrifty ice cream brand and continue to produce it. It’s a popular brand and therefore a valuable asset, and the creditors will want to get money for it.
After all, someone bought Twinkies. Multiple times.
Maybe Rite Aid just needs content-proposal-analysis marketing and writing services. Then again, Bredemarket does B2B/B2G identity/biometrics and technology, not B2C ice cream and cough syrup.
Bredemarket 