Veo 3 and Deepfakes

(Not a video, but a still image from Imagen 4)

My Google Gemini account does not include access to Google’s new video generation tool Veo 3. But I’m learning about its capabilities from sources such as TIME magazine.

Which claims to be worried.

“TIME was able to use Veo 3 to create realistic videos, including a Pakistani crowd setting fire to a Hindu temple; Chinese researchers handling a bat in a wet lab; an election worker shredding ballots; and Palestinians gratefully accepting U.S. aid in Gaza. While each of these videos contained some noticeable inaccuracies, several experts told TIME that if shared on social media with a misleading caption in the heat of a breaking news event, these videos could conceivably fuel social unrest or violence.”

However, TIME notes that the ability to create fake videos has existed for years. So why worry now?

“Veo 3 videos can include dialogue, soundtracks and sound effects. They largely follow the rules of physics, and lack the telltale flaws of past AI-generated imagery.”

Some of this could be sensationalism. After all, simple text can communicate misinformation.

And you can use common sense to detect deepfakes…sometimes.

Mom’s spaghetti 

Then again, some of the Veo 3 deepfakes look pretty good. Take this example of Will Smith slapping down some pasta at Eminem’s restaurant. The first part of the short was generated with old technology, the last part with Veo 3.

Now I am certain that Google will attempt to put guardrails on Veo 3, as it has attempted to do with other products.

But what will happen if a guardrail-lacking Grok video generator is released?

Or if someone creates a non-SaaS video generator that a user can run on their own with all guardrails disabled?

Increase the impact of your deepfake detection technology

In that case, deepfake detection technology will become even more critical.

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