Product and service marketing is deceptively easy…because there’s no need to market to everyone.
I just calculated the numbers. Of the world’s population (not counting non-person entities) a generous (!) maximum of 8,000 people are hungry and interested in buying the services Bredemarket provides.
The true number is probably more like 800, but let me fantasize for a moment.
Or to put it another way, 99.9999% of people have absolutely no interest in Bredemarket.
(Not) Spreading the word about my guest post
This affects how I market things.
For example, when I wrote my guest post on May 6, I spread the word via my own blog and social channels. Including all the repurposing.
But I didn’t privately contact people and gloat about my byline.
Well, with two exceptions. Because I wrote briefly (one sentence) about third-party risk management, I privately alerted two TPRM professionals who wouldn’t have seen it otherwise.
“Employ third-party risk management (TPRM) to minimize the risk when biometric data is stored with cloud providers, application partners, and companies in the supply chain.”
Pearls and ice
Other than that, I engaged in no private messaging, even to long-standing biometric professionals.
- Some of the biometric professionals saw my blog or social mentions of the guest post and were duly impressed.
- Others likely saw my blog or social mentions and didn’t care one bit.
- The rest never saw my blog or social mentions, which meant that they didn’t actively follow Bredemarket, which again meant that they didn’t care at all.
The whole pearls before swine story plays here.
Or selling ice makers to Eskimos.
Whatever example you prefer, there’s no need to market your product to those who don’t give a REDACTED about it.
You can’t overcome indifference.
(All pictures from Imagen 4)
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