For years I have maintained that the difficulties in technology are not because of the technology itself.
Technology can do wonderful things.
The difficulties lie with the need for people to agree to use the technology.
And not beg ignorance by saying “I know nothing.”
(Image of actor John Banner as Sgt. Schultz on Hogan’s Heroes is public domain.)
Case in point
I just saw an article with the title “TPRM weaknesses emerge as relationship owners fail to report red flags.”
Unlike some clickbait-like article titles, this one from Communications Today succinctly encapsulates the problem up front.
It’s not that the TPRM software is failing to find the red flags. Oh, it finds them!
But the folks at Gartner discovered something:
“A Gartner survey of approximately 900 third-party relationship owners…revealed that while 95% saw a third-party red flag in the past 12 months, only around half of them escalate it to compliance teams.”
Among other things, the relationship owners worry about “the perceived return on investment (ROI) of sharing information.”
And that’s not a software issue. It’s a process issue.
No amount of coding or AI can fix that.
And this is not unique to the cybersecurity world. Let’s look at facial recognition.
Another case in point
I’ve said this over and over, but for U.S. criminal purposes, facial recognition results should ONLY be used as investigative leads.
It doesn’t matter whether they’re automated results, or if they have been reviewed by a trained forensic face examiner.
Facial recognition results should only be used as investigative leads.
Sorry for the repetition, but some people aren’t listening.
But it’s not the facial recognition vendors. Bredemarket has worked with numerous facial recognition vendors over the years, and of those who work with law enforcement, ALL of them have emphatically insisted that their software results should only be used as investigative leads.
All of them. Including…that one.
But the vendors have no way to control the actions of customers who feed poor-quality data into their systems, get a result…and immediately run out and get an arrest warrant without collecting corroborating evidence.
And that’s not a software issue. It’s a process issue.
No amount of coding or AI can fix that.
I hope the TPRM folks don’t mind my detour into biometrics, but there’s a good reason for it.
Product marketing for TPRM and facial recognition
Some product marketers, including myself, believe that it’s not enough to educate prospects and customers about your product. You also need to educate them about proper use of the product, including legal and ethical concerns.
If you don’t, your customers will do dumb things in Europe, Illinois, or elsewhere—and blame you when they are caught.
Be a leader in your industry by doing or saying the right thing.
And now here’s a word from our sponsor.
Bredemarket has openings
There’s a reason why this post specifically focused on cybersecurity and facial recognition.
If you need product marketing assistance with your product, Bredemarket has two openings. One for a cybersecurity client, and one for a facial recognition client.
I can offer
- compelling content creation
- winning proposal development
- actionable analysis
If Bredemarket can help your stretched staff, book a free meeting with me: https://bredemarket.com/cpa/
Bredemarket 