(Imagen 3)
Marketing personas are like NIST biometric tests.
They’re not real.
Use them with caution.
This part isn’t in the video:
Yes, I know that marketing personas are representations of your hungry people (target audience) that wonderfully focus the mind on the people interested in your product or service. But if we’re being honest with ourselves, a software purchase is not greatly influenced by a non-person entity’s go-to coffee shop order.
Or whether the purchasing manager is 28 or 68.
So don’t go overboard in persona development.
That is all.
Except for the Bredemarket content-proposal-analysis promo.
P.S. Dorothy Bullard’s article can be found here.
Bredemarket 
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