One of the best “why” stories I’ve seen in some time was written by Keith Puckett of Ubiety Technologies.
He had purchased a feature-rich home security system and received an alarm while he was traveling. That’s all—an alarm, with no context.
“The security company then asked me, ‘Should we dispatch the police?’ At that moment, the reality hit: I was expected to make a decision that could impact my family’s safety, and I had no information to base that decision on. It was a gut-wrenching experience. The very reason I invested in security—peace of mind—had failed me.”
From Ubiety Technologies, “What is Your Why?”
https://ubiety.io/what-is-your-why
Puckett then started his company so others wouldn’t face the same emotions of fear and helplessness that he faced.
Why ask why?
Why is a “why” story so powerful?
Because a story like this grabs a prospect’s attention a million times better than some boring technical feature list with optimum camera angles.
Make it personal. Many prospects have their own challenges that you can solve.
Make sure you have the answers to their questions. That’s why Bredemarket asks questions before creating content…so your prospects don’t have to.
After all, “why ask why?” is more than an old beer commercial slogan.
And one more thing
For those like me who noted Ubiety Technologies’ Illinois location—you know, BIPAland—here is the company approach to privacy.
Bredemarket 
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