“Everybody uses ChatGPT.”
“Everybody uses the STAR method.”
Are you everybody else?
Not Everybody Uses ChatGPT
I’m sure I’ve tried ChatGPT at some point during the last two years.
But I don’t use it on a regular basis.
Even though whenever someone talks about generative AI, they usually talk about ChatGPT and nothing else.
So if I want to be like everybody else, I would use ChatGPT just like everybody else does. After all, I am a human and I need to be loved.
But if I were to use ChatGPT regularly, that would require me to create an account.
And I have too many accounts already.
Why not use the credentials of one of my existing accounts for generative AI work?
Not Everybody Uses the STAR Method
And if you want to send a prompt to ChatGPT, ask it to reformat a story based upon the STAR method.
For the few who don’t know what that acronym means, you’re obviously behind the times because everybody uses the STAR method.
The acronym STAR stands for Situation, Task, Action, Result. You can apply this in many situations: for example, during a job interview, you could describe one of your past accomplishments using this format.
After all, it only takes four steps.
But what if I can accomplish the same, um, result in THREE steps?
- Problem
- Solution
- Result
That’s the format that Bredemarket used when writing a dozen case studies for an identity/biometric client.
And it worked just fine.
The client’s prospects didn’t stop doing business with the client because it didn’t differentiate between the situation and the task, or the task and the action, or whatever.
The prospects wanted, um, results, not a deep outline.
Not Everybody Fails to Differentiate
I’ve railed about a lack of differentiation before, but for some odd reason the billions of workers in the world don’t listen to me.
They still think the key to success is to copy what everyone else is doing.
But if I were to intentionally adopt a yellow website them and wear retro glasses and sing a lot like Ray of Social’s Georgia Williams, that doesn’t mean that I can achieve the same results that she can.
For one, if you call her to have a natter about your mish, she probably won’t talk about wildebeests at all.
But she’s still doing OK.
You need to adopt your own tone of voice. I was just discussing this with a Bredemarket client regarding a critical piece of content that needs to be in the client’s own voice. Not mine. Not Georgia’s.
So communicate your way, use your preferred generative AI platform, and use your preferred storytelling method.
Addendum about this post
Someone scheduled a half hour meeting with me this morning. While waiting for the person to show (they never did), I completed most of this post.
So the half hour wasn’t completely wasted.
(And it could very well be that the person had a valid reason for not showing. I will, or won’t, find out.)
Another addendum about this post
For those who caught my line
I would use ChatGPT just like everybody else does. After all, I am a human and I need to be loved.
here’s the video. But I want to hear Georgia singing it.
(Note to self: find the “This Charming Charlie” website, in which Charlie Brown cartoons are adapted to contain Smiths lyrics.)
Bredemarket 