I have worked with demand generation and growth marketing leader Gene Volfe, both as employees of the same company and as independent consultants working for other companies.
I asked him to review a short technology piece that I wrote, and he immediately found two gaps:
- My piece did not explain the “why.”
- My piece did not adequately differentiate the product in question from other products.
Hmm…if only there were things that I could read that could help me do these things.
Oh, wait…
- Why Customers Benefit: Bredemarket Asks the Right Questions.
- Video: Differentiating Your Company and Your Products/Services.
Do as I say, and not as I DON’T.
Bredemarket 