This morning on LinkedIn, I was commenting that the March 2024 3.8% unemployment rate makes no difference to someone who is 100% unemployed.
My comment reminded me of one made by a far greater communicator 44 years ago.
During the 1980 Presidential campaign, when candidate Ronald Reagan was criticized for not knowing the difference between a recession and a depression, Reagan commented:
“Recession is when your neighbor loses his job. Depression is when you lose yours. And recovery is when Jimmy Carter loses his.”
From the perspective of Reagan and his supporters in 1980, technical definitions of recession vs. depression made no difference when you’ve lost your own job. “It’s only a recession, not a depression” doesn’t feed your family.
Remember to apply this customer focus when talking to your prospects. They have a particular way of looking at the world, and as far as they’re concerned it’s the right way. They may be wrong, but you may or may not be able to convince them of this. If you can, focus on things from the customer’s perspective.
Because, as I said in my “Differentiating Your Company and Your Products/Services” video yesterday, the prospect doesn’t care about YOUR perspective.
Bredemarket 