Five Reasons Why 17X Certified Resume Writer Pitches Fail

Are you a 17X Certified Resume Writer?

Do you seek your prospects by searching for LinkedIn profiles with green #OpenToWork banners?

Do you find that your prospects resist your pitches?

Here are five reasons why your pitches may not be resonating.

1. You don’t say WHY you exist.
2. You don’t say HOW you’ll make me a lot of money.
3. You don’t say WHAT you will emphasize in my resume…because you never read my profile.
4. You’re a “me too” resume writer.
5. You say nothing about product marketing, identity, biometrics, or technology.

If you’re a 17x Certified Resume Writer with generic failing pitches, Bredemarket can’t fix your issues, but maybe someone else can.

The five reasons

Reason One: You don’t say WHY you exist

Let’s face it. 99% of the 17X Certified Resume Writer pitches read “You have an #OpenToWork banner, and I write resumes, so you should buy my services.”

This tells me NOTHING about you, or why you do what you do.

• Was there a childhood experience that propelled you into the resume writing field?
• Or did a simple tweak to your own resume propel you forward?
• Or are you just doing this because it beats delivery driving?

Who are you? Why should I care?

Maybe you should do something like this. For example, here’s why my consulting firm Bredemarket exists:

I am John E. Bredehoft, and I have enjoyed writing for a while now….I guess I’m a “you can pry my keyboard out of my cold dead hands” type.

From https://bredemarket.com/who-i-am/.

Reason Two: You don’t say HOW you’ll make me a lot of money

Remember that I don’t care about your service. I care about how I’m going to get a company to hire me and pay me billions of dollars every year. (More or less.)

So, how will you do this? Do you have a process that results in stellar resumes? Or do you just type stuff at random and hope it comes out OK?

For example, here’s Bredemarket’s process. Did you see that my first two reasons in this particular post were “Why” and “How”? Now you know where I got those terms. And guess what comes next.

Reason Three: You don’t say WHAT you will emphasize in my resume…because you never read my profile

Be honest. When I see these pitches, I draw one of two conclusions:

1. You saw my #OpenToWork banner and immediately fired off a generic pitch without looking at my LinkedIn profile, in which case I have no reason to work with you.
2. You DID read my LinkedIn profile, but you’re such a poor communicator that you didn’t bother to say what you saw in my LinkedIn profile, in which case I have no reason to work with you.

Reason Four: You’re a “me too” resume writer

You may not realize this, but you are not the only 17X Certified Resume Writer out there. At the same time that you are sending your “You have an #OpenToWork banner, and I write resumes, so you should buy my services” pitch, other people are sending THEIR “You have an #OpenToWork banner, and I write resumes, so you should buy my services” pitch.

Your pitch doesn’t say why I should pick YOU. Or why you are great and why everyone else sucks. You all look the same to me.

As I look at your undifferentiated “me too” pitch and all of their undifferentiated “me too” pitches, none of which cover the “why,” “how,” or “what” of your 17X Certified Resume Writer services. When everyone says “me too” without differentiation, no one stands out.

As I said earlier: “If the 17x certified resume writers are unable to convey THEIR OWN unique value, why should I believe that they can convey MINE?”

Reason Five: You say nothing about product marketing, identity, biometrics, or technology

I end up shaking my head at the pitches that use the following introductory question to send me through their sequence:

I’m curious about which specific role you intend to apply for?

(I had to edit that pitch quote because the original version I received had a space between “for” and the question mark. I am in the United States. Punctuate accordingly.)

If you had actually read my profile (see reason 3 above), you’d know that I self-describe (at least this week, pending future edits) as a “Senior Product Marketing Manager experienced in identity and technology.” You’d also know that I talk about #identity, #biometrics, #facialrecognition, and #productmarketingmanager. You’d also know that my advertised top skills are Product Marketing, Content Marketing, Artificial Intelligence (AI), and Competitive Intelligence.

That’s a wealth of information right there, even without looking at my work history, my skills, or my posts.

Too bad you didn’t use it in your pitch.

Time to fix it

I’ll grant that an introductory pitch doesn’t have a lot of real estate, but you should be able to rework your pitch to accommodate all five gaps in your current marketing.

Unfortunately, the word count for your pitch will be well below 400 words, the minimum word count that Bredemarket supports.

But you should be able to find someone.

Just avoid the people with the generic pitch.