Before I launch into the post…
Milestone time
This is the 500th Bredemarket blog post. Woo hoo! But I’m not going to celebrate now, because we have to get down to business.
Back to Instagram engagement
Do you want to increase engagement to solidify commitment?
No, not THAT type of engagement, although there are parallels between engagement with a person and engagement with content.
In the same way that content impressions can move a prospect to awareness, content engagement can move a prospect to consideration. And even if you don’t believe in the traditional funnel, it’s obviously a good idea to get prospects to engage with your content.
Morisette’s six-step strategy
Jessica Morisette of JM Virtual Solutions recently wrote a blog post entitled “Increase Instagram Engagement With This One-Hour Strategy.” Although I’m sure that she wouldn’t object if you spent 59 or 61 minutes (rather than an exact 60 minutes) on daily engagement, and she DEFINITELY wouldn’t mind if you took some of her techniques and applied them to social media platforms other than Instagram.
Personally, I started trying to put her engagement strategy in practice over the weekend, both on Instagram and (with some adaptation) on LinkedIn. Depending upon time, I may try to apply it on your favorite social platform.
Morisette introduces the post with the following:
Building engagement on Instagram involves creating a genuine connection with your audience. It’s not just about getting likes and comments; it’s about creating meaningful interactions that lead to brand loyalty and growth. To achieve this, you need a strategy that focuses on targeted accounts, not just random.
From https://jmvirtualsolutions.org/blog/f/increase-instagram-engagement-with-this-one-hour-strategy
She then lists six steps to her suggested media engagement strategy. Now I could rip her off and reprint all six here, but then you wouldn’t read her post (which you should do).
So instead I’m going to briefly cover her step 5, engaging with your peers and community.
Skipping to step 5
After devoting time to particular portions of the Instagram platform, Morisette suggests that you start engagement with particular segments. One of those segments is peers and community.
Why?
Supporting others in your niche can encourage them to reciprocate.
From https://jmvirtualsolutions.org/blog/f/increase-instagram-engagement-with-this-one-hour-strategy
I know that content creators are often perceived to be in competition with other content creators, but since each of us is targeting different ideal clients, that competition is less than you think. Since content creators are all in this together, there’s a clear benefit from us supporting each other.
In fact, Morisette believes that this mutual support is so important that she recommends that you engage with your peers and community BEFORE you engage with your ideal client (step 6).
Why does Morisette believe that?
CTA time
Well…you’ll have to read her post for the answer.
For those who are keeping track, that’s the call to action (CTA) for MY post.
Oh, and also follow @jmsocialsolutions on Instagram. And meaningfully engage!
Bredemarket 